April 6th, 2008 by Sita | 1 Comment »
It has been more than 3 years since we started mywalkin. With more than 24,000 feedburner subscribers and more than 1,00,000 unique visitors a month, it has been a reasonable success. I had never bothered to understand how we managed to get those users. However recently I did some analysis as I want to use the learnings from mywalkin, to get more traffic for binaryday.
If you are starting a new website or blog, then you have basically 3 different options to get traffic. Direct advertisement, Search engine Optimization and creating a word-of-mouth buzz.
Direct advertisement has the advantage of providing immediate results. If you spend X amount of money then you will get Y number of traffic. If the concept needs some initial userbase to start working like some digg like concept or forum or social network, then this is a must. However direct advertisement makes your website grow in an arithmatic progression. i.e if your advertisement budget allows you to get 200 users per month, then the growth of your site will look like 200,400,600, 800 and so on. CPC and CPM advertisement methods shall fall under this category.
Search engine Optimization looks like the most talked about method. If you are not in a highly competitive domain then it is not very difficult to rank high for target terms. It does need some initial investment both time and money. However once the work is over, much less investment is required for maintaining the position. On the downside, you will be completely at the mercy of all mighty google. It takes some time to take effect. While getting to the top 10 may be possible, moving up from there becomes a really big challenge. So with search engine optimization the traffic graph will look something like 0,0,0,50,70,100,170,300,300,300.
Word of Mouth This is perhaps one of the most important and most difficult strategy to use. And this is what differentates between a good site and a great site. For this strategy to work, you shall need to make your customers to talk about you. You can do that through quality and innovative features. However if you manage to achieve this, then this is effectivly a zero cost method of getting traffic. The importance of this method is that it makes your traffic increase in a geometric progression. assuming you manage to convince 10% of your visitors to talk about your product, your traffic numbers will look like 100,110,121,133,146,161,177,195,214 i.e the traffic will double in 8 months.
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