Category — startups

Used bikes section completed

I just added a new section to my contacthello.com website that will allow users to sell used bikes online in India. Unlike the used mobiles niche, the used bikes niche is dominated by some really well established and old websites and hence I am expecting a much longer time before I start ranking well in this niche.

KW research for used bikes broke my heart

The keyword research for the used bikes keyword has been the most depressing work that I have done  in quite sometime. After spending close to 10 days, developing the website for used bikes I went to Google adwords keyword tool and tried out the keyword used bikes with geo targetting set to India. Less than 4700 people are searching for the keyword every month. That means I will get less than 100 users a day even if I were to reach the #1 spot for my target keyword

I am still bullish on the used bikes segment though

The above goes on to show that you must always get your keyword research done even before you start writing the first html page for a site. However I am not giving up on the used bikes market. I am confident that sale of used bikes, cars and used mobiles will increase in India over a period of time and more importantly more and more transactions will move online thereby increasing usefulness of contacthello. Only I am not expecting to start getting 1000s of visitors overnight.

Final thoughts and way ahead

I know the aesthetic of the site sucks especially the index page. I intend to hire a web developer to give a consistent and better look to the site as soon as I am done with adding the used cars section. I intend to develop the used cars section as a vertical search engine more like bixee for cars. Wish me luck guys!!!!

Getting the initial users is one of the most difficult tasks for any startup. If you are targetting online users then a good ranking on google will solve the problem to a good extent. As all of us know getting links from authority websites goes a long way in obtaining a good ranking on Google. The good news is that the following 6 websites specialize in writing about Indian startups. Hence try to get your website profiled on all these 6 and a good amount of your seo work would be completed.

1. http://www.killerstartups.com/(6)
2. http://headstart.in/(5)
3.  http://www.pluggd.in/ (5)
4. http://www.webyantra.net/ (5)
5. http://www.yourstory.in (4)
6. Startups.in (3)

The numbers in bracket represent the pagerank of the website. That is one PR6, 3 PR5 and 1 PR4 and PR3 links each. No website can get a better start in less than 1 week work.