March 30th, 2008 by admin | 2 Comments »
Feedburner subscriber base is the most assured way to increase number of repeat users. feedburner stat also acts as a good proxy for knowing how many readers find the blog really cool. That is the reason I keep checking my feedburner stat and keep thinking about ways to increase that number.
Below are 2 methods that I find are the most useful to increase the feedburner subscriber number.
Ask them to subscribe You will be surprised how effective is that “if you liked this post, please consider subscribing to my feed” link. If you think about it, the reader is most likely to subscribe to your feed after going through a really good article.
Convert the Unverified Subscribers This is one data that really surprised me. If you have a feed subscription service for quite sometime, you will be really surprised by how many people who subscribed to your feed never confirmed the subscription. It is normally as high as 40% of your total active subscriber base. These are people who liked your blog (why else they will subscribe at the first place?).
So go ahead and remind them to just verify the subscription. In my experience the best way is to subscribe their email ids once more. They will get a confirmation mail. At least in my case 80% of the people confirm the subscription.
If you found this post useful, you know what to do. 
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