Category — feed-subscribers

The importance of feedburner is evident from the fact that it is rare to find a blog that does not have a feedburner subscription box. So I will directly get into how you can get the maximum out of it. I shall be dealing with 3 broad topics  in this article

1. How to get more visitors to subscribe to your feed
2. How to make more % of subscribers to actually click into your article
3. How to get more benefit out of the subscribers once they land on your page

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You write well thought out attention grabbing titles for your post. Unfortunately many of your email subscribers never get to see that title because it is inside an email with a boring subject line that gets repeated everyday. That pretty much sums up my frustration with feedburner emails.

Here is a simple wordpress hack that will make the subject lines of my feedburner mails dynamic. It sets the title of the latest post on your blog as the title of the feedburner email.

You need to edit 3 files in the wordpress source file for this to work

1. feed.php
2. feed-rss.php and
3. feed-rss2.php

All 3 files are present in the wp-admin folder of your wordpress installation. These files are responsible for generating your rss feed. Please take a back-up of the files before proceeding with the below hack.

Edit feed.php
Locate the function get_wp_title_rss.  Replace the existing code of the function with the following

function get_wp_title_rss() {
global $post;
$myposts = get_posts(‘numberposts=1&offset=0′);
foreach($myposts as $post) :
$title = the_title();
endforeach;
 return $title;
}

Edit feed-rss.php and feed-rss2.php

Look for the line  <title> ………………………</title>  and convert it to <title><?php  wp_title_rss(); echo ” from “; bloginfo_rss(‘name’); ?></title>

That’s it. The subject line of your next feedburner email shall be title of your last post from your blogname.