I have been confused on a number of times thinking what should I do next? Should I write another post or should I concentrate on getting more traffic or do I try out different advertising networks. Even after I have decided to get traffic which method should I use? Blog commenting or article marketing or link building or social media marketing? Do I write keyword driven posts or posts that will do good on social media. The confusion meant I ended up spending more time reading other blogs and less time working on this blog.
Archive for the ‘Blogging Tips’ category
Tips to get maximum out of Feedburner
The importance of feedburner is evident from the fact that it is rare to find a blog that does not have a feedburner subscription box. So I will directly get into how you can get the maximum out of it. I shall be dealing with 3 broad topics in this article
- How to get more visitors to subscribe to your feed
- How to make more % of subscribers to actually click into your article
- How to get more benefit out of the subscribers once they land on your page
» Read more:
Some win win strategies for increasing traffic
Ajith just published a really intelligent way of exchanging deep links. That just got me thinking. Can we not do more together that does not risk the wrath of Google.
- Tweet my post and I will tweet yours in return. Not only increases traffic to both the blogs, it increases followers and makes your twitter page more valuable as well.
- Stumbleupon: Increases the profile strength and gets more traffic
- Social bookmarking
- Nofollow linking : A nofollow link from the body of the post gets traffic.
What do you think. Hope you will give me a tweet or stumble.
Singles and Sixes of blogging
The sixes are sexy, macho and unsurprisingly fans adore the batsmen who have a capability to hit those large strokes. But then singles are more important than the sixes. More importantly there is a time to try those sixes. Too early and you do not get to play 50 overs. Too late and you end up with too low a score.
Why am I blabbering about cricket on a blog about blogging
Because I just realized that there are singles and sixes in getting traffic to your blog as well. Blog commenting, twitting, stumbling, enabling people to email your awesome posts to their friends are the singles of getting traffic to your blog. They are not sexy and hence no big blogger talks about how he gets 30 visitors a day from the comments he leaves on other blogs. It is not fashionable to talk about the second page rankings for long tail keywords.
Hitting the digg homepage, sphinn home page or number 1 rank for “make money online” on Google are the sixes. They get a lot of traffic at one go, get you 300 backlinks in a single day.
Both the singles and sixes are important. But they have an appropriate timing. Many bloggers start trying to hit the digg homepage and get frustrated because of the failure. And many people get so addicted to the singles that they just forget to accelerate. They get frustrated as well.
Start by concentrating on the singles. Build up your twitter follower base, stumbleupon friends list, the first few hundred backlinks and a handful of loyal users. Celebrate each landmark. It helps you stay motivated and it helps you get that all important user base which will hopefully drive your awesome posts to the homepage of digg.
Having done that do not stop at the singles though. Rather do not get content with increamental growth. Move in to the big league once your blog is ready. Aim for super competitive keywords, digg homepage and so on.
Let me know your views on the topic and do not forget to stumble and tweet my post.
Why I want to move away from adsense
I have been using adsense to monetize all my websites for more than 7 years now. However I am getting a sense that while adsense is the perfect solution while starting a blog/ website, it is not so good for an established blog/website. That is the reason why 1 of the steps in my latest roadmap to blogging success was to think beyond adsense. My view just got a little more confirmed with this post from Ajith where he talks about blog income pattern with age and asks the question, why don’t the probloggers use adsense?
Here are some issues that makes me increasingly uncomfortable about adsense
- Bad dreams about getting banned from adsense keep me awake at night. I am kidding but Google is known to react in extreme manner to any violation of their guidelines. If I have to depend upon a single source for my online income, I shall like it to be more moderate and consultative.
- I can make no planning based on adsense income: To make matters worse, adsense income is extremely volatile. With the same traffic, same CTR, the final income tends to vary in a wide range. I can safely leave my day job and work online fulltime, only if someone guaranteed that the income will atleast continue to be at this level.
- Adsense performs extremely poor with regular visitors and social media traffic: I have got 2 sets of websites. The first set are websites that are created for long term value and to solve some problem. They have what you call quality content and get a lot of repeat visitors. While the second set are more of seo experiments/ projects and get their traffic from search engine but have crappy content. Guess what? I earn more money on my crappy websites from adsense. Unless I change my plan to create more crappy content, I better get a good alternative to adsense.
- Everyone and their cat uses adsense: While google has made the acceptance process more stringent now, they were allowing everyone and their cats to use adsense. That has sort of created an impression in the minds of the users that any website using adsense must be unprofessional.
- Adsense treats everyone as equal: I love democracy but only for forming governments. Unfortunately adsense uses the principles of democracy for websites as well. A car blog by the CEO of Toyota and my random ramblings about second hand cars will attract the same revenue per click.
What is your take? Do you need to move away from adsense as well?
Never listen to MMO Gurus, just watch them
There is no point in reinventing the wheel. The internet is full of people who have already done all hit and trial and figure out how to make money, build a successful blog, do affiliate marketing etc. No matter which part of the MMO world, you choose there are some gurus who are way ahead of them. It is really intelligent to learn from these gurus and then use the steps to build your blog / make money etc.
Having said that I don’t listen to what they are saying or writing on their blog. What the gurus say is marketing (well most of that). Because typically they have got a product/ a programme to sell to you. The blog posts are just commercials to sell that product/programmeto you.
A far more effective way to learn from the gurus is to observe what they are doing. The expert blogger may tell you about 100 methods to monetize your blog but he is using only 2 or 3. Obviously he is using them because they are the best. So what should you do? Try out all the 100 or go for the 3 being used by the master himself?
Look at their email marketing campaigns. Many of them use a single product. Do I need to read their articles about the best email marketing product? Think again.
- How did they get you to signup for their newsletter?
- What is the advertisement format that they are using?
- Which blogging theme are they using
- Look at the adsense block placement on their website if they have one
- What does the fact that most experts don’t have adsense on their site tell you?
What is your take? Do you listen to the gurus or observe them?
An SEO Dilemma : second hand mobiles in Mumbai or second hand mobiles mumbai
SEO: I have done extensive keyword research and found out that maximum users in mumbai are searching for second hand mobiles using the keyword “second hand mobiles mumbai”. Let us make some changes to our webpage. The term ‘second hand mobiles mumbai’ must appear in the title tag, in the h2 tag and 2-3 times inside the body. OK? This is going to be a cakewalk.
Webmaster: But we are already using ‘second hand mobiles in Mumbai’ in all those places. What is the problem?
SEO: Man you are not listening carefully. Our users are searching for us without using the ‘in’. Do you get it now, we need to drop the in.
Webmaster: But without the ‘in’ it will be grammatically wrong. How can we use terms that are not correct.
SEO: *%#….@! stupid webmasters!!!!!!!!
I think everyday the seo and content development team of each decent sized website faces questions like this. What do you do when what google likes and what my users like are at loggerheads. The question in the second part of the title is the one that I faced while trying to optimize my used mobile phones site for Mumbai. The problem is aggravated as I happen to be both the webmaster and the seo for the site which means I can not even use the expletives to take out my frustration
Looking forward to your suggestions to solve the dilemma.
P.S: If you have some additional advice for the above website, you are most welcome. Some other issues I have been facing with the site are
- While the site ranks well for second hand mobiles, it is yet to get into the first page for used mobile phones
- The difference in ranking on google.co.in and google.com. Already discussed on an earlier post titled missing some easy traffic?
- Should I change the recent design of http://www.contacthello.com/mobile/index.php?city=mumbai to http://www.contacthello.com/mobile/index.php#city=mumbai. I shall discuss this point in more detail in my next post.
I have been missing some easy traffic. What about you?
A quick question. What is the no 1 search engine in India? Obviously google.co.in. Next what is the no 2 search engine in India? Yahoo/microsooft? I also thought so, untill I looked at alexa. The second most popular search engine in India is Google.com. The fact that google.com is the second most popular search engine used in India, is important because the search results of google.com and google.co.in is not the same, even when the search is happening from India.
A simple trick to get this easy traffic
Just log into your analytics account and identify the keywords that bring in the maximum traffic. Now try the keyword in google.co.in and google.com. I am sure there will be atleast 5 keywords that rank high in one but not on the other.
Think about it. Already google recognises that your page is good for this keyword. Only thing you need to convince google is that you are relevant for traffic from outside india as well. That should be much easier than creating content for a new keyword, acquiring the necessary links to get the new page to rank well.
Let me know your take on this topic.
My roadmap to blogging success
Blogging does not come naturally to me. But I want to succeed as a blogger. So this weekend I did what I do really well. Breakdown a goal to smaller steps and then go about getting each of those tasks done. That is how I came up with my roadmap to blogging success.
Having done so I realized that many of my regular readers may find it useful, it can be improved further with your comments and publishing it online will motivate me to stick to it longer. Hence here is the roadmap that I have created for myself. Detailed breakdown is available below the fold.
- Create great/ useful content
- Make the posts interesting and easy to read
- Use tools to improve efficiency
- Participate on other blogs
- Make efforts to get more readers to the blog
- Even more effort to convert them to long term users
- Think beyond adsense
5 reasons why Toolbar Pagerank is still important
There is no other seo metric that is as widely tracked by webmasters as the toolbar pagerank. Everytime google updates the same, the entire blogosphere goes crazy. I have no doubt that you have already heard enough arguments about how the toolbar pagerank is for fun purpose alone and we need not give any importance to it. If you are talking about ranking on google alone, then I completely agree with the above. The pagerank of binaryday went down to 0 (zero) around 4-5 months back and since then my traffic has more than doubled.
While toolbar pagerank is not important for Google, it makes a big difference to our life as bloggers because of the following 5 reasons that I will explain in detail in the later part of this post
- The attention span of other bloggers is impacted by the toolbar pagerank of your blog
- To know if your seo attempts are moving in the right direction
- To identify strong pages on your blog and use them to improve ranking of other pages
- Sheer bragging value
Fighting the writer’s block
It has been close to a month since I wrote the last post. Everyday I think that I must write a post today. Then I sit down infront of the laptop, log onto the admin page and start thinking about a topic to blog about. Then it happens. My mind comes out without any idea. It feels like torture after sometime and then I decide to postpone the process to the nextday. I am afraid I am suffering from the dreaded writer’s block.
How did I get the writer’s block?
I think I got to this condition by reading too much advice about how to become a better blogger. I was never a blogger in true sense. I am good at creating websites that solve a specific need like the website for walkins in India, sending sms through resume and a website for buying and selling used mobiles. Binaryday was started to help me prepare for the second hand mobile website. I started writing about mobile phones and related stuff to understand popularity of keywords and other market study related thing while the website was being developed.
However while blogging I got to know many wonderful bloggers and I started to like the blogosphere. Unlike the website world where another person with a similar website becomes a competition, in blogosphere others writing about the same topic become your friend. Then I started writing about my experience about doing seo for my own website. However all along I did not follow any rule. I wrote about anything I wanted to write about.
Then I started to read about how to become a better blogger, because I believe in being the best in whatever I do. People suggested focus, so I started to focus the blog on a particular topic. That is where the problem started. I started to enjoy blogging less and less. That started showing up in the results. To solve that problem I took the path that had always helped me in the past i.e the technical way. I started focusing on keyword research and seo to become successful at blogging.
That is when I got into the writer’s block. I am still trying to solve the problem and this post is an attempt at the same. Let us see how things move from here.
Keyword research in action
What is common among my posts regarding rapidshare premium account,core 2 duo vs dual core, gmail proxy,how to remove virus from usb, ntldr missing vista, and free bollywood movies download? I had written all of them after significant amount of keyword research. Each of them get me more than 200 pageviews daily and they bring in a good amount of my total traffic. Goes on to show the power of keyword research.
Paralysis by analysis : Are you suffering from it?
It is applicable to a situation when a person/team/organization spends too much time analyzing a problem that they are left with too little time to work on the ideas generated by the discussion. I have suffered from this disease myself in the past.
Here are some symptoms of paralysis by analysis
- You spend more time reading blogs about blogging and less time on writing posts for your blogs
- You have not changed your blog theme in the last 3 years because you have been searching for the perfect theme
- You never get time to build links for your blog because you were busy reading articles about how to get links
- You have not sent an email to another blogger asking for link/interview/review because you are not sure if he will read it
Just Do it
The easiest way to find out if a trick works is to just do it. If it works great. If not big deal. I will try out something else.
Higher Bounce Rate can be Good
Few days back I had made a post about the larger amount of blog traffic that will be generated for search terms related to IPL 2009 and had asked my readers about how do they plan to take advantage of it. Harsh has left a comment that
Using Google trend to drive traffic is good strategy, but then if its not your niche , you will simply end up increasing your bounce rate. Is int it??
I was going to respond to him in the comments section. However I just realized that many established bloggers and webmasters seem to have accepted the theory that high bounce rate = bad quality as gospel truth. That is NOT necessarily TRUE.
I Love high bounce rate on certain pages
You read that right. I love high bounce rate. I actually brainstorm for quite sometime everyweek trying to increase the bounce rate. And trust me I have not gone mad. Not yet atleast
High Bounce rate means higher CTR for adsense
What are the normal advice you have heard/read for decreasing the bounce rate? Provide lot of interesting links to your other pages from the body of the post, at the end of your post, provide links to your most interesting posts from the sidebar etc. Now think about what those interesting links are doing to your adsense blocks. All those interesting links are competeing with the adsense blocks for the attention of the user. As you succeed in making the internal links more and more interesting, the adsense blocks continue to become less attractive. Is it any wonder that your CTR keeps going down.
Answer to some queries about high bounce rate raised in the comments
I think Nihar, Tarun and Harsh have raised some really valid points in the comments section. Instead of answering them in the comments, I will deal with them here.
- If you are blogging solely for money, then a higher bounce rate is good: I think this statement is true for most bloggers who monetize their blogs through ppc. However if you are monetizing your blog through affiliate products or if you want to monetize your blog by selling some service/product then this does not hold good
- If you want to convert a google reader into a regular reader then you need to give them some option: Again true. However you need to answer some questions to know if it is true for you
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- What % of your feedreaders actually read your blog daily? It is less than 15% for most of my blogs
- How much you would have earned by putting an adsense block at the end of your post
- What is the worth of the feed subscriber to you
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- A High bounce rate will decrease your ranking: Fair and logical point. However I and several authority figures in SEO do not think that Google has started using bounce rate as one of the quality parameters. My experience with the post about core 2 duo vs dual core bears it out. I think this is because bounce rate as a ranking factor is quite noisy and susceptible to manipulation.
Pages that leak pagerank
If your homepage has a pagerank of 4 and it links out to only 1 outgoing page, then the outgoing page gets all the benefit of the pagerank of your homepage. However if the homepage is linking out to 10 pages then each page will get only 1/10 benefit of the original pagerank. The obvious step is to reduce the number of links on your homepage that are not adding to any ranking increase.
Check your homepage links to any of the following pages and nofollow all of them
- About Us page
- Contact us page
- Feed-subscription link
- Logo/Home/Header Keep maximum 1 link and nofollow everything else
- Archive page Unless you want to rank for January, february modifiers
- Privacy page Especially after the recent change in adsense TOS, you must have added a privacy page. Make it nofollow
- Outgoing Links inside your post body Make intelligent use of more tag
Ajith has detailed post about pagerank leak. Do check it for a detailed discussion of the topic
* I do not mean the toolbar pagerank. I am talking about actual Google pagerank
Reasons why I blog
Blogging
- Motivates me to research about topics I care
- Allows me to put my thoughts into perspective
- I can control what anyone will find on Google about me
- One task that I do not HAVE to do but rather LOVE to do
- Make Money
- Be friend with some really wonderful persons
- Everyday I wake up with the same dream I have joined the A-List and Amit Agarwal has sent me a link request
Can Blogging be the next IT?
The IT revolution with all its plus and minus has been a wonderful journey for India. It has created jobs, given us hope and more importantly a confidence that we can compete with the best in the world. The IT revolution seems to be slowing down due to several reasons including a backlash against outsourcing in the developing countries in the wake of the global recession.
I have been studying the pagerank profile, alexa rank, overall ranking and earning details of Indian bloggers with a lot of interest over the last few months. Based on these studies and my interactions with emerging bloggers like Pavan, Ajay, Abhishek, Nihar, Tarun and Harsh I am becoming more and more confident that blogging as a profession and business will create even more opportunity than what IT has done for India in the last few years.
I am aware that, it is quite a big statement to make and I do not expect you to accept my words at face value. Hence in the paragraphs that follows, I shall be putting forth my logic for coming to the consclusion above. This is going to be a rather longish post. Hope you have some time on your hand to go through it completely.
- Large pool of english speaking population: Actually blogging requires English writing skill and we have an even larger pool of English writing population as students from Tier-II, Tier-III cities are perfectly ok writers while they struggle in the spoken english department.
- 24 X 7 development cycle: In software development working on 24 X 7 time schedule was a choice. Companies embraced the idea to decrease the time to market. However in the online world 24 X 7 is a necessity.
- Blogging needs zero capital investment: What was great about IT business was the low capital requirement compared to traditional manufacturing businesses. This allowed the entrepreneurial middle class professionals to set up IT companies. Blogging does not need any capital what so ever. That has allowed students and IT profeesional in India to create blogs and earn money from it.
- Large pool of engineers ready to work for a lower salary: The recession is only going to increase that number. Aspects like Search engine optimization, analytics etc are predominntly logical tasks that can be carried out by Indian engineering students with a lot of ease.
- Blogging will generate oppurtunity for students of other streams as well: Job creation in IT was restricted to engineers alone. Blogging by its very nature will provide a great opportunity to students of other streams like arts, designing etc.
- Blogging is independent of cultural bias: In the early years of IT revolution, Indian companies had to fight the negeative bias of their clients about the quality standard of Indian companies. Luckily in the world of blogs, each post is judged by its own merit alone.
- Blogging does not need no Visa: I do not need to be in the USA to blog about US. If your blog is good, no government will stop its citizens from reading your blog, clicking on your advertisement or buying products from you.
Challenges for Blogging becoming the next IT
- Our habit of getting paid at the end of the month: We are accustomed to working in an office and getting paid at the end of every month for the work we have put in. Unfortunately blogging does not work that way. I had to put in close to 6 months of blogging before I started to make any money.
- Our reluctance to learn marketing: Blogging is not about writing great content alone. To be a successful blogger, you need to promote those posts, convince others to link to you and convert the readers into subscribers. I see a distinct reluctance amongst Indian bloggers to take up these other aspects of blogging.
7 Tips to increase your online income right now
These are tips that help you increase your earning without any increase in traffic or without having to make a new post.
- Optimize your adsense blocks right now. Proper optimization of adsense blocks can increase your earnings by as much as 100%
- If your site is already optimized, change the font/color of the ad blocks. Works like magic to fight off ad-blindedness
- Replace that default site search feature with adsense for search. There is nothing better than google for search and it increases your earnings
- Make use of several advertisement products. Start using in-text advertisement, paid review etc. On Binaryday Infolinks now earns as much as adsense. I am so sad I was not using them for all these days
- Replace the last adsense block with an affiliate link. Unlike adsense, affiliate links may not earn on a daily basis. But on the days they do, you will get a good return
- Start selling some private advertisement on your website. The great thing about direct sales is you do not have to pay any commission to anyone else.
- Create another blog with some high paying niche like make money online, automobiles, legal or medicine. Advertise the blog on your main blog. I have been amazed by the results. You will be amazed as well
Let me know your experience on this topic.
Anyone can get your adsense account banned
Just imagine what will happen to your blogging dreams if your adsense account were to be banned. Well looks like if you are not careful enough any one can do that to you.
I was having a chat with Pavan about whether use of adsense on my sample resumes website will result in a smart pricing. That is when it just dawned on me that if that is true then I can use anyone else’s adsense publisher details on that website and get his account to be smart priced. I am not that evil but still that is a possibility. Worse still, I can setup a p*o*r*n website and put up your adsense block in it and get you banned.
You can protect your adsense account from such evil people
Google adsense has a feature that allows you to control the websites on which your adsense can be displayed. Make use of that feature right now to protect yourself against any misuse.
Simply go to “adsense setup” tab and then the “allowed websites” subtab. Under the “choose your site settings” there are 2 radio buttons. Select the 2nd radio button and list down the websites where you want to display your adsense advertisements. Take care not to include any http or www prefix before website name. So I shall enter binaryday.com and mywalkin.com into that box.
Screenshot of how to enable the feature
The perfect time for starting your blog
Now
Yes, now is the perfect time for starting your blog. The greatest problem with many wannabe bloggers is that they read too much, think too much and do nothing. I will never understand the hesitation in starting a blog. The domain name costs 8-9 dollars. You can get a decent web hosting for another 8-9 dollars. 18 dollars of investment. That is what you spend on a single night out. But when it comes to starting a blog, you hesitate.
Some people do not start a blog because of technical challenge. Well wordpress has already made it exceptionally simple to set up a blog. However if you are still not sure that you can set up a blog, drop me a line at ask[@]binaryday.com and I shall personnaly help you set up your own blog.
Exercising or blogging, the first step is the toughest one. If you can beat the inertia, you can reach the top. Many of us are guilty of providing an overdose of advice to you. Ignore us. It is perfectly ok if you have not figured out a topic to blog about. I had started blogging about entrepreneurship, moved on to technology and now giving you advice about blogging, making money and seo.
I wish my post can convince at least one person to start a blog now. If you know someone who has been thinking about starting a blog, please send across this post to him/her and ask him to start blogging now.
