There is a BIG difference between the two. The problem is when people give you feedback about a design, more often than not they are talking about beauty aspect. There is only 1 way to find out if a design is useful or not and that is through analyzing user action on your website.
As some of you may know I run a website for used mobiles. The look of my website sucks. But it kicks ass of much better designed websites when it comes to number of used mobiles that get listed and number of users who visit on a daily basis. I think that is simply because of my focus on simpleand useful design.
I used to have text fields for entering the city, mobile brand and model in the page where people selling their used mobiles list the mobile phones. Then around 3 months back, I added simple drop down boxes to these fields. Mobile phones from cities in India that I was not even aware of started to appear on my site.
Next logical thing to do was add a search functionality to the listing pages. I did not have the time to do it properly. So I just went ahead and put the search boxes at the first white space that I could find. And the results since then has taken me by complete surprise.For the same number of unique users, the number of pageviews and my adsense income has gone up by 8 times!!!!!!!
Why am I writing about my experience on the used mobiles website on this blog about blogging. Because I think bloggers need to take their related posts plugin and popular posts plugin more seriously than they do now a days. Most related posts plugins show up posts that are 1 year or more old.
I am so excited and motivated to change the design of binaryday. If I can bring about a 8 times increase in income of binaryday, I can leave my day job and start living the internet lifestyle. Wish me luck guys!!!
Good TryBeautiful design vs useful design766|just some value|9