BinaryDay

I have known for quite sometime now that keywords in domain name and domain TLDs are important for SEO. But I been guilty of grossly underestimating the importance of domain name in my seo actions. Big error!!! I have been working on seo of my used mobiles website for quite sometime now. I shall use 2 primary keywords “second hand mobiles” and “used mobiles” to explain the importance of domain name in SEO and how I figured out my mistake.

Exact match domain name

Go to google.co.in and try the keyword “used mobiles”. Around the 6-7 result you will find usedmobiles.com. Click on the link and visit the site!!!!!! Google is stupis enough to think that a parked domain is more relevant than my website that has been linked from at least 4-5 established high trust blogs and websites. The only virtue of usedmobiles.com is the fact that it has an exact matching domain name. Do you need any more proof??

TLD of domain

Now go to google.co.in and try the keyword “second hand mobiles”. The second result is mobile4sale.in. contacthello is at 5-6 position. I have moved down from the 3rd position in the last few days. Sucks To be fair mobiles4sale.in is a really good site. However the more I research, the more convnced I am that a major reason of their ranking is their TLD which is .in.

Conclusion

Having spent a good amount of effort in my existing website, I do not want to move to a completely new website. I will fight back inspite of these handicaps. However if you are yet to book your domain name, then take my advice and book a domain with keywords in it and with a TLD specific to the country that you are targetting.

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