There is no point in reinventing the wheel. The internet is full of people who have already done all hit and trial and figure out how to make money, build a successful blog, do affiliate marketing etc. No matter which part of the MMO world, you choose there are some gurus who are way ahead of them. It is really intelligent to learn from these gurus and then use the steps to build your blog / make money etc.

Having said that I don’t listen to what they are saying or writing on their blog. What the gurus say is marketing (well most of that). Because typically they have got a product/ a programme to sell to you. The blog posts are just commercials to sell that product/programmeto you.

A far more effective way to learn from the gurus is to observe what they are doing. The expert blogger may tell you about 100 methods to monetize your blog but he is using only 2 or 3. Obviously he is using them because they are the best. So what should you do? Try out all the 100 or go for the 3 being used by the master himself?

Look at their email marketing campaigns. Many of them use a single product. Do I need to read their articles about the best email marketing product? Think again.

  • How did they get you to signup for their newsletter?
  • What is the advertisement format that they are using?
  • Which blogging theme are they using
  • Look at the adsense block placement on their website if they have one
  • What does the fact that most experts don’t have adsense on their site tell you?

What is your take? Do you listen to the gurus or observe them?

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