An SEO Dilemma : second hand mobiles in Mumbai or second hand mobiles mumbai
SEO: I have done extensive keyword research and found out that maximum users in mumbai are searching for second hand mobiles using the keyword “second hand mobiles mumbai”. Let us make some changes to our webpage. The term ‘second hand mobiles mumbai’ must appear in the title tag, in the h2 tag and 2-3 times inside the body. OK? This is going to be a cakewalk.
Webmaster: But we are already using ‘second hand mobiles in Mumbai’ in all those places. What is the problem?
SEO: Man you are not listening carefully. Our users are searching for us without using the ‘in’. Do you get it now, we need to drop the in.
Webmaster: But without the ‘in’ it will be grammatically wrong. How can we use terms that are not correct.
SEO: *%#….@! stupid webmasters!!!!!!!!
I think everyday the seo and content development team of each decent sized website faces questions like this. What do you do when what google likes and what my users like are at loggerheads. The question in the second part of the title is the one that I faced while trying to optimize my used mobile phones site for Mumbai. The problem is aggravated as I happen to be both the webmaster and the seo for the site which means I can not even use the expletives to take out my frustration
Looking forward to your suggestions to solve the dilemma.
P.S: If you have some additional advice for the above website, you are most welcome. Some other issues I have been facing with the site are
- While the site ranks well for second hand mobiles, it is yet to get into the first page for used mobile phones
- The difference in ranking on google.co.in and google.com. Already discussed on an earlier post titled missing some easy traffic?
- Should I change the recent design of http://www.contacthello.com/mobile/index.php?city=mumbai to http://www.contacthello.com/mobile/index.php#city=mumbai. I shall discuss this point in more detail in my next post.
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