There is no other seo metric that is as widely tracked by webmasters as the toolbar pagerank. Everytime google updates the same, the entire blogosphere goes crazy. I have no doubt that you have already heard enough arguments about how the toolbar pagerank is for fun purpose alone and we need not give any importance to it. If you are talking about ranking on google alone, then I completely agree with the above. The pagerank of binaryday went down to 0 (zero) around 4-5 months back and since then my traffic has more than doubled.
While toolbar pagerank is not important for Google, it makes a big difference to our life as bloggers because of the following 5 reasons that I will explain in detail in the later part of this post
- The attention span of other bloggers is impacted by the toolbar pagerank of your blog
- To know if your seo attempts are moving in the right direction
- To identify strong pages on your blog and use them to improve ranking of other pages
- Sheer bragging value
The attention span of other bloggers is impacted by the toolbar pagerank of your blog
Be honest. We tend to judge other bloggers based on the pagerank of their blog. At least the first impression, the amount of time we spend to get to know them etc is impacted by that little green bar. If you get emails from 2 bloggers, one with a pagerank of 5 and another one with a pagerank of 0, and if you can answer only 1 of the 2 which one will you answer first? If you can not follow a blog post with 0 pagerank then you conclude it is crap. If the same post were wriiten on a blog with pagerank 7, you would have probably concluded that it is beyond you. In a world where majority of users have too short attention span, a higher pagerank gets us a little more time to impress that blogger who may end up giving us a link, digg or stumble.
To know if your seo attempts are moving in the right direction
Fortunately or unfortunately, pagerank is the only seo metric that is published by Google. Trust me if you are not trying some fancy seo tricks, then pagerank tends to be a really good measure of the progress of your seo attempts. In the absence of pagerank, all that you can do is guess work. The importance of this point is less for bloggers more comfortable with seo and a lot higher for newbies.
To identify strong pages on your blog and use them to improve ranking of other pages
I am not sure if you are aware of this really powerful seo trick or not. If you are targetting some not so competitive keywords, then you can easily rank in the first page of Google by simply linking to it from strong internal pages. What is the easiest way to identify strong internal pages? Right..that green bar on google toolbar.
How I wish I could stand in a bloggers meet and claim that I have a PR 5 blog. That 5 minute alone is worth all the fight that I shall have to put to convince google that I have not used any shady tactics and regain my pagerank.
Looking forward to your views on the topic. Hopefully you will not go by the pagerank of my blog and leave some comments ;-