You may be using one of the following 3 posting strategies to build a successful blog

  • Blog about currently hot topics : It is comparatively easier to rank for these keywords as there is less competition for them. So each post ends up getting a large number of traffic. The problem is traffic and hence your income on any given day depends upon the number of posts that you can make in a day. So while your income goes up fast, it hits a limit and normally stays flat or starts coming down after sometime due to ad blindness, increased competition etc.
  • Blog more frequently and target long tail: Here the trick is to create posts that target 3-4 word search queries like “format usb drive“. They get you 10-15 users a day. But they continue to get you users even after 1 or 2 years. In such a strategy your traffic goes up slowly but it keeps adding up.
  • Target a super competitive keyword and keep working on it: More than 61 lakh users search for the keyword resume with another 10 lakh users searching for resumes every month. Can you imagine how much of money I will make when my experiment site reaches no.1 position for that keyword!!!!!!! Well the point is you may choose to target a competitive keywords like make money, seo, blogging etc. If you manage to get into top 10 then you shall be rich beyond imagination. The problem is it will take a very long time and many people simply get frustrated.

So what is my magic formula to creating a super successful blog? Simple. Make use of all 3 methods.

  1. Post about 2-3 recently hot topics in a week. These posts will get you the easy traffic. They will keep your adsense income running and thereby keep you motivated.
  2. Post around 4-5 posts that will keep getting you traffic over the long term. Traffic from such posts will ensure that your blog will continue to get traffic even when you are not blogging
  3. In all these things make sure to post at least 1 post that will add to long term success of your blog. This should be a post that has the potential to get you some backlinks, a post that will make users subscribe to your blog etc.

Hopefully this post would have explained my occasional posts about kyla weber and vince vaughn. I need to pay my hosting bill and internet bill as well ;-)

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