All of us agree that targetting popular keywords is the best way to get search engine traffic. For this post, I am assuming that you have done your keyword research and identified the keywords to target.. In this post I will talk about how to target those keywords in the best possible manner.

For explaining the concept, I have set up my seo experiment site to target the term Fresher Sample Resumes. Here is how you can use the keywords at various elements of the page to get the best impact.

  1. Page URL: My pageurl is http://www.jhingalala.com/fresher-sample-resumes.php. If you are using a blog publishing software like wordpress then your url is generally prepared from the post title. Use the remove stopword plugin to remove stopwords from your url for maximum result.
  2. Meta Description: Meta description of the page does not affect search ranking. However it forms the snippet on the result page and a good description can encourage more people to click on your link. Use complete sentence, compelling meta description. Include the keywords in the description as google bolds those words, thereby attracting more people to your link.
  3. Title: This is the most important usage of keywords. Try to target only 1 or 2 keywords on the title of the page. Tag pages are treated as separate page on google index. Use this fact to target different keywords through tag pages. So while I will target Fresher sample resume and Fresher sample resumes in the page title, I will target Sample resumes for freshers, sample fresher resumes etc on tag pages.
  4. H1, H2, H3 tags: Keep your title tag in H1. Make use of H2 and H3 tags within the page and target different variations of the keywords in them. So I use “Good sample resumes for freshers” in h3 tag.
  5. Body of the page: Make sure to include the targetted keyword and different variations, synonyms in the body of the post. Try to include the keywords as early in the text as possible. Take care not to look spammy though.
  6. Strong or Bold Tag: Making few occurences of the keywords bold, helps in ranking.
  7. Image file Name: Insert an image relevant to the keyword. Include the keyword in the file name. I have not used an image on my page. However if I had then I would have names it as fresher-sample-resumes.jpg
  8. Image Alt tag: Use the keywords in the alt tag of the above image
  9. Links to the page: Use the keywords and variations of the keyword in links to the page. (Both internal and external links)
  10. Do not use on links going out: Do not use the keyword in any of the links to other pages. If you link out with the same keywords then Google gets confused about whether your page is the important page or the one you have linked to is important.

Where else do you use keywords in your post? Let me know.

Popularity: 2% [?]