Blogging is not about creating great content

February 8th, 2009 by admin

Having a good product is necessary for a company to be successful. However will only a great product make a company successful? What happens if noone has ever heard of its products? So if you have a great product. People already know about the product and they are queueing up infront of stores to buy your products. Do you need to do anything else? Yes. Collect money from them. Without this last step, you will have a great charity, not a business.

It is so much easier to agree on the obvious when you are talking about something you are not involved. Now take the logic from the above paragraph and apply to what you are doing i.e blogging. The content that you are producing is the product. You need good content. But ONLY good content will take you nowhere. People need to know about your content. Think SEO/SMM. Finally you need to be able to collect money from them, which takes us to monetization.

Summary: To make a living blogging, you need to

  1. Create great content
  2. Promote the content so that people know about it.
  3. Finally monetize the traffic so that eyeballs are converted into bank balance.

I shall be writing a number of post related to how to convert great content into bank balance in the next few posts. I hope you have already signed up for my feed already.


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