Most Popular adsense format (Study of adsense usage on 15000 blogs)
What is the most popular adsense format?
There are many gurus in the world who have talked about this topic. However I was not satisfied with only listening to what they had to say. I wanted to find out what are the formats that real bloggers use. What follows is not my view but my findings based on study of usage of adsense by real bloggers. The link to the excel file with the raw data is here.
The most popular adsense format is 468 x 60
Out of the 15000 blogs that I studied around 3000 used adsense. All these blogs had a total of 6272 adsense blocks. The 468 x 60 format was the most frequently used format followed by 160 x 600 format. Surprisingly link units seem to be used by far too less blogs.
Result of my study of most frequently used adsense format
| Width | Height | Number of times used in the blogs | % of total% |
|---|---|---|---|
| 468 | 60 | 1343 | 21% |
| 160 | 600 | 943 | 15% |
| 336 | 280 | 811 | 13% |
| 728 | 90 | 530 | 8% |
| 120 | 600 | 474 | 8% |
| 300 | 250 | 447 | 7% |
| 468 | 15 | 338 | 5% |
| 728 | 15 | 273 | 4% |
| 250 | 250 | 225 | 4% |
| 200 | 200 | 161 | 3% |
| 160 | 90 | 99 | 2% |
| 234 | 60 | 97 | 2% |
| 120 | 240 | 95 | 2% |
How many adsense blocks should you place on the homepage
I was expecting atleast 2 adsense adblocks to be used on the homepage. Surprisingly 955 bloggers have only 1 adsense block on the home page. Another 722 bloggers 2 units of adsense. I am unable to think why so many people are using only 1 or 2 blocks of adsense on their homepage. Any ideas??
P.S: These studies take up way too much of my time. I was just wondering if anyone other than me finds them interesting or useful. Else I shall rather concentrate on technical posts.Will appreciate if you can let me know what you think of the above data in comments section.
P.S to P.S: Let me know if you want me to analyze something else.
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Using more Google adsense block lower down for ecpm rate.
So what most of the blogger do is they use only 1 ad unit or maximum two and then they use the other advertisement program which pay almost equal to adsense like ADSdaq, Koentra , tribal fusion. Have seen lots of nice feedback from the publisher who have used it.
Right now I’m using only adsense/adsdaq and infolinks.
When I will start monetizing my blog I will look forward to integrate tribal fusion and buy sell ads for my blog too.
Though I appreciate your patience and good to see the case study result.
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[...] must check out my post about the popular adsense formats. I created that post after studying 15,000 blogs. So I am confident that you can learn a thing or 2 [...]