Looks like product manager at google have hit upon a brilliant strategy. Look for a popular application, build one inhouse or buy ones of the existing applications and then integrate it with existing google applications. Does it remind of any company? errr what is the name of that company that Bill built..

Now they have included a to-do list manager inside gmail. Like everything google, it is cooler than all other to-do lists around. You just click on the list and start typing the new task. The task gets saved automatically. You can even convert an email into a task. More details here and here

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