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Lukewarm response to iphone in India

23 August 2008 273 views No Comment

Not by the media or bloggers for sure. The media and bloggers (including binaryday) had made the launch of iphone a grand event. I think both Airtel and Vodafone were expecting a grand response to the device. That would explain the launch at midnight.

However when it came to voting with the wallet, the Indian customers proved their value consciousness by showing a lukewarm response to the device. In many places number of journalists out-numbered the number of customers.

However if number of searches on google is anything to go by, there is no shorage of interest in iPhone in India. The problem is the price-tag which stands really high. I think there are 2 ways in which airtel and vodafone can respond. Either decrease the price of the gizmo or offer some sort of exchange offer for ipod and mobile handsets. Because owners of these devices will not need either of the 2 after buying an iPhone.

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