ArcelorMittal will be the first listed company to hold an interactive retail shareholders’ meeting on Second Life. This is an attempt by the company to tap a younger generation of investors to broaden its existing base of about 80,000 retail shareholders. Additionally it will also help the company reduce costs associated with holding shareholder meetings in Madrid, Paris, Luxembourg, and Amsterdam, the four places in Europe where its stock is listed.

It is one of the most innovative uses of secondlife. If the move succeeds then we may see more companies move to a similar model.