Adsense is killing the internet
May 17th, 2008 by admin !I have made all my money online through Adsense. I intend to continue to monetize my websites through adsense. Hence I should be the last person to complain about adsense. As a webmaster I am quite impressed with adsense.
But I happen to be a user of internet on technology blogs, classified sites and social news sites trying to find information to get my job done. And I am frustrated with adsense as a user. I am frustrated because of senseless comments just for the sake of getting a link and some traffic, Offtopic posts on classified sites, spam messages on social networks. Even when I get to a really good website with useful information, more often than not the user interface is decided to optimize the website for adsense. All this is making me get frustrated with the internet. I am sure many others feel the same way. That is why I think that adsense is killing the internet.
On its own website, Google keeps the advertisements separate from the content.Then why is Google is advocating the adsense driven design for your website? Through its adsense optimization guidelines Google encourages the webmasters to blend the advertisements with the content even though technically it still requires the advertisement to be distinct from the content. Google does not have a stake in the long term growth of your website. It does not care if your website stays long enough -or not. It just wants to maximize its earnings from your traffic. That can happen only when you place your advertisement prominently on the page. However by encouraging webmasters to design the websites to maximize adsense CTR, google may be driving the users away from internet.
Duplicate copies of the same content is another vice encouraged by easy adsense earnings. A large number of smart people are simply copying content from elsewhere. Instead of focusing on content creation, they concentrate on monetization of the duplicate content through SEO, Social media marketing and even spamming. Duplicate content creates 2 long term problems for the internet. It makes the internet a less attractive medium for original content creators and it makes it difficult for users to get to more original content.
If the internet economy is a river then the water level (earnings) is high now. That is why no one is noticing the rocks. However once the water level falls down, we shall collide with these rocks more often.
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6 Responses to “Adsense is killing the internet”
By Ivan on May 18, 2008 | Reply
Will you remove your ads?
By Sita on May 18, 2008 | Reply
@Ivan,
I have already made it clear that I shall be continuing with the ads right at the beginning of the post.
Having said that, I have always kept the ads distinct from the content. The ads at the top are temporary and that is part of an experiment I am doing with adsense optimization. I shall be removing them shortly though.
By Tarun on May 25, 2008 | Reply
To a certain extent, Google can be and rightly should be blamed for all the spam blog and spam sites like bollywood videos online etc.
The sad thing is, majority of these sites never do earn any money but it still does not stop people from trying.
By Sita on May 25, 2008 | Reply
@Tarun,
try one adsense targetted website for few days. You shall be surprised by the results.
By the way 100$ continues to be a significant amount of money even now
By Tarun on May 25, 2008 | Reply
What I meant to say was all the spam sites can get Ad-sense ads on them. But when it comes the time to pay, Google can revoke the ad-sense membership because these spam sites were breaking some rule or the other. But still spam sites will continue to try and have google ads on them.
$100 is a huge amount no matter what. How much time did it take you to break through that barrier first time?