Get paid for Incoming Calls (Virgin Mobile, India)

April 14th, 2008 by admin !

The mobile companies keep surprising me by the extent of drop in prices of mobile usage. Now virgin mobile takes it a step further by paying users for incoming calls. This is an absolutely smart move by virgin to enter into an already crowded market. Perhaps this is one of the smartest moves and should find a place in the B-school case studies. Vigin has simply converted the disadvantage of low existing userbase into an advantage. And it will be evry difficult for the existing players to match the offer.Because they have a large existing userbase, hence the drop in revenue will not justify the increase in userbase.

The catch is the amount can be used for outgoing calls alone => There is no cash outflow. Read more details here.