A sample business plan for mywalkin
April 11th, 2008 by admin ! 139 viewsI had blogged about a step-by-step by guide for writing business plan. To help you understand it better, I am posting a demo business plan for mywalkin.
Business/Problem description: To get all the IT walkin interviews at one place. Walkin interviews get published on thursday or friday and users have only 2 days to identify them. The existing websites like naukri and monster place them along with jobs, making the discovery process much more difficult.
Competitive analysis: There are 2 types of competitors. Existing job sites like naukri and monster. and specialized walkin sites. We shall differentiate ourselves by concentrating on walkins alone. We shall differentiate ourselves from other walkin sites by sourcing interview information from HRs directly. This will help us solve the problem of erroneous walkins. We shall always keep the advertisements absolutely separate from content.
Market strategies: Here is our strategy to get the initial userbase. We shall make use of google adword to get targetted traffic. We shall retain a higher % of users by keeping the advertisements distinct from content. We shall make use of RSS subscriptions to retain traffic. We shall monetize the website through advertisements.
Development and Operations plans We shall make use of open source software to develop the site. We shall use wordpress as the content management system to reduce the requirement of development time.
Financial Factors I am yet to develop the financial plan for the website.
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2 Responses to “A sample business plan for mywalkin”
By Vineet on Apr 12, 2008 | Reply
Is such a small business plan enough??
By sita on Apr 13, 2008 | Reply
No it is not. This is just the skeleton with main points. You shall need to give a lot more details.
For example in “Competitive analysis”, you will talk about total estimated market size, current growth rate, the market share of existing players.
Then you will talk about how you identified the gap like by talking to freinds, by some survey or just by intuition.
Next talk about the problem of unreliable information on smaller sites and how we plan to solve it.