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Importance of retaining traffic

April 6th, 2008 by admin ! 

There is just too much of importance given to getting new traffic. Most of the webmasters seem to miss the importance of one of the most critical aspects of growth of a website. Retaining your users and making them repeat users. I have just created an excel spreadsheet to prove the point.

If you play with the spreadsheet a little, you will see that if your website manages to convert 50% of the traffic, then in 3 years you will get less than 1 lakh users. However if you manage to retain 100% of visitors then you shall get more than 7 lakh users. 100% may be a bit unrealistic. However even if you manage to retain only 75% of your users then your site would have recieved close to 3 lakh users.

I hope the data below would manage to convince you that retaining the visitors is the single most important requirement for the growth of a website/blog.

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  1. One Response to “Importance of retaining traffic”

  2. By Tarun on Apr 7, 2008 | Reply

    Hi Sita, whats the latest. We both are kinda hitting the 6 months mark now with our blogs :D

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