It is different this time
February 9th, 2008 by admin ! 346 viewsLong long time ago (i.e in 2000) there were many websites that spent a lot of money for getting users. They planned to monetize the users through advertisement. However that plan did not work out and most of them had to close shop.In the process they lost a lot of money. I am sure you have heard this famous story about the dotcom bubble and bust.
Why am I writing about a 8 year old story? Because it seems like the story is being replayed again. There are many starry eyed (including me) kids trying to create websites that will make money from advertisement. And many pundits do not take us or our business seriously because they think if it did not work in 2000 and hence it will not work this time. They are WRONG. This time it is different. It is different because
- We are not creating websites to earn from advertisements. We are creating the websites to solve real life requirements of our users. Advertisement is just a side story and not the story.
- In 2000, the only guys who were advertiseing on the internet were other websites. This time it is the brick and mortar companies that are selling their stuff on the internet. We have realized that internet is just an enabler and not an end in itself.
- The advertisement revenue for 9 months of 2007 has reached more than $15 billion.
I believe that monetization through advertisement is a perfectly good business plan to have. So stop listening to the experts who think they know everything. and start working on your idea and on getting users to your website.
P.S: If you have an India centric website, that you monetize through advertisement then please leave a comment below. I will like to write about you.
If are new to entrepreneurship then you may want to read about how to select an idea and how you can start your business without leaving your job.
|
| Topics: Entrepreneurship, Internet, Make Money |  Email This
|
 |
You may also like to read:
4 Responses to “It is different this time”
By TechBanyan on Feb 9, 2008 | Reply
Here is the comment
By Sita on Feb 9, 2008 | Reply
@TechBanyan
Please let me know about your experience with blogging, target users, how you plan to get those users and your method of monetization. I will definitely like to write about you and your blog.
btw I am a regular reader of your blog and find your content quite interesting.
By TechBanyan on Feb 10, 2008 | Reply
Please let me know about your experience with blogging - Time consuming, hectic, but at the same time fun because its fun to strategize and watch this thing grow.
target users - anybody interested in reading about technology
how you plan to get those users - try to write good, write persistently.
and your method of monetization - clicks and impressions.