I believe that the Future of TV is Internet. If some company is able to link TV telecast to the internet in real time and enable users to get more information about what they are watching, just imagine how much value it will create.

I will explain it with few examples:

1. A user watching a car ad can get more info about the car, like its reviews, on road price in his city and dealer contacts etc.

2. A user watching a Travel Serial can get info about travel plans and costs for the destination he is watching in the serial.

3. In an extreme case, a user can get the subtitles of a foreign language program in his native language.

You can just imagine the possibilities.

Now coming to the technology part, I have some ideas on how this can be implemented. The telecaster embeds some keywords related to the content. These keywords can be name of the product in the ad, or name of the location being shown in the travel program or the text feed of the audio (in extreme case). These keywords can then be passed on to the internet (ok.. Google), processed and meaningful results can be displayed to the user.

The idiot (box) wants some intelligence.